Private Online Communities – why being the perfect dinner party host is the path to deeper insight for co-creation.

The dramatic growth in use of social media by consumers has fuelled a corresponding increase in the use of Private Online Communities (POCs) and their acceptance as a valid research tool. They have much to offer clients who are looking for ways to interact with their customers in order to build brand advocacy and conduct research with a “switched [...]

Is your research supplier methodology agnostic?

Joan Lewis is Procter & Gamble’s global consumer and market knowledge officer. As a key representative of one of the largest research buyers in the world, if she feels that traditional surveys will dramatically decline in importance by 2020 – then we should sit up and listen. For the full article in Ad Age – click here. Her comments we [...]

Listen first – ask later

As market researchers, we spend a lifetime asking questions. To attain insight, it is in our DNA to ask questions in order to elicit the answers that we seek. The skill has always been in asking the right questions, in the right way, to the right people. Only then can we analyse the answers and uncover insight. However being expert in asking the [...]

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Private Online Communities – why being the perfect dinner party host is the path to deeper insight for co-creation.

Is your research supplier methodology agnostic?

Listen first – ask later