DigitalMR disagree with the ESOMAR Social Media Research Guideline.

MRS still in consultation… We would like to convey DigitalMR’s perspective on harvesting posts from the web for the purpose of sentiment analysis and reporting. We disagree with the points in the MRS paper (especially in pages 7 and 8) about having to ask permission, from individuals, before using data harvested from the public domain. Our o [...]