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Category Social Media
Posted on 26th of January 2012
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Social Media Research, co-creation and beyond – the best new online qualitative tools
Advances in technology, coupled with the rise of social media, have led to a proliferation of new and exciting qualitative research techniques. They offer fast-turnaround, cost effective insights to clients; plus ease of use, convenience and increased engagement to participants. It’s easy to see why online qualitative research is becoming an inva [...]
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Category Social Media
Posted on 10th of January 2012
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Why companies should care more about insights?
A recent survey showed that European and American CEOs didn’t place much emphasis in the insight generation capability of their companies. The “strategic insight generation process” wasn’t included in their top ten priorities list. As demonstrated by many behavioral studies, human beings can remember and focus on no more than 3-5 items at t [...]
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Category Social Media
Posted on 6th of January 2012
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Is "Open Source" a viable business model?
One of the benefits associated with the social media revolution has been the increased emphasis in sharing and collaboration. Wikipedia has developed into a global information resource through donations and a decentralised structure of volunteers giving up their free time to run it. Vast business empires have grown out what is basically offering fr [...]
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