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Category Market Research Trends
Posted on 29th of June 2011
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On Inspiration: Improving the world while we help our business
I have written on the topic of how emotion almost invariably wins over rationality. Utility maximizing behavior, the kind where we weight different factors by some form of algorithmic process and then determine what is ‘best’ only exists in our imagination. The drivers of our choices tend to be subconscious, be it when we act as shoppers, par [...]
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Category Social Media
Posted on 15th of June 2011
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What can the record industry teach us about utilising “earned media”?
Many organisations now classify their marketing efforts into the categories of “owned, bought and earned media” – especially when focusing on interactive marketing strategies. So, what do we mean by “owned, bought and earned media”? Although often used to define the digital end of the marketing spectrum, these terms were actually rooted [...]
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