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Category Market Research Trends
Posted on 17th of March 2011
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Horses for Courses: The Folly of Dichotomies
Our positivist, Cartesian way of thinking likes dichotomies: black / white, traditional / nontraditional; qual / quant, evaluative / prescriptive, empirical / normative, new media / old media…you get the picture. In the research world, we tend to then move on to suggest that some approaches, a priori, are more valid than others. “Never use onli [...]
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Category Market Research Trends
Posted on 8th of March 2011
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The Top-5-Hot Vs. Top-5-Not Issues for Market Research
As part of the Next Generation Market Research (NGMR) collaboration we were invited to share our view on the 10 most important things for the research industry going forward. This is our take on the 5 things that will continue to be 'Hot' and the 5 things that will not in regard to market research in the next few years. The 5 “Hot” 1. [...]
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