Category Market Research Trends
Posted on 24th of May 2011
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Doing Business in Russia
Last month I was at a MASMI client event in Moscow, presenting on Social Media Research and Marketing. MASMI had good reason to celebrate, as it marked the 10th anniversary of its “Online Monitor” the largest online panel in Russia. Like the country itself, Online Monitor is huge, a survey of over 70,000 Russians per wave, that is run twice a [...]
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Posted on 5th of May 2011
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Predicting the Future: Strategic Foresight
In a world that constantly changes, at a rate that is accelerating, the only constant is change itself….That is perhaps why future studies have always been very fashionable, if not very accurate in predicting anything of substance. Remember the now infamous predictions: "I think there is a world market for maybe five computers." -- Thomas Watso [...]
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