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Category Social Media
Posted on 30th of November 2011
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From sales to advocacy – the new holy grail for social media marketers
Two great ways to spread your message across online media Traditional models for building a sales funnel or sales pipeline would typically start with “Awareness” at the top and then, via a series of marketing and customer relationship activities, work their way down to “Sales” at the sharp end. With the emergence of social media as a ma [...]
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Category Social Media
Posted on 2nd of November 2011
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Why research and web listening provide a great opportunity to recruit members to private online communities
Setting up a private online community (POC) can be a daunting prospect. There are many issues to think about, from technology platforms and what research techniques they will support to how you will actually keep members engaged over a long period of time. And this is before you even think about discussion guides and questionnaires and how you will [...]
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