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Category Market Research Trends
Posted on 28th of September 2011
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Difference between asking and listening
The market research industry was founded on its ability to ask the right questions to samples of the right people. In the past, guidelines have been very useful in ensuring an ethical code of practice and goodwill among respondents, the lifeblood of the industry. A code of conduct has put the industry in good stead. For example in Britain, consume [...]
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Category Social Media
Posted on 5th of September 2011
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The Great Privacy Debate – is Market research at the crossroads?
Understanding the difference between social media research and traditional research If an individual posts a comment on an open-access website which is in the public domain – should market research agencies be asked to mask the identity of that poster in a MR report? Should their privacy be respected or should they be asked for permission before [...]
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