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Category Market Research Trends
Posted on 10th of May 2012
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Postcards from Silicon Valley - part two
Improve your Social Media Marketing In last week’s blog I spoke of my recent trip to Silicon Valley where I had meetings with high tech investors such as Roger McNamee and with social media giants Google, Facebook, Linked-In and Twitter. It generated much “food for thought” and I shared some general insights with you. This week I’m going [...]
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Category Market Research Trends
Posted on 30th of April 2012
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Google's foray into MR: A Giant Frenemy?
It was bound to happen. Google is now officially a player in the MR world. The global giant launched Google Consumer Surveys, a new service businesses can use to survey online audiences and publishers can host. This replaces paywalls or ads to generate revenue from site visitors. And the tagline is: custom market research made easy.A classic case o [...]
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Category Market Research Trends
Posted on 17th of April 2012
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Postcards from Silicon Valley - part one
I recently had the good fortune to visit Silicon Valley as part of a Digital Media & Marketing initiative arranged by the Young Presidents Organisation. While we were there we met with the social media giants Google, Facebook, Linked-In and Twitter to gain a greater understanding of what made them successful and get a glimpse of what the future [...]
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Category Market Research Trends
Posted on 28th of September 2011
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Difference between asking and listening
The market research industry was founded on its ability to ask the right questions to samples of the right people. In the past, guidelines have been very useful in ensuring an ethical code of practice and goodwill among respondents, the lifeblood of the industry. A code of conduct has put the industry in good stead. For example in Britain, consume [...]
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Category Market Research Trends
Posted on 18th of July 2011
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Private Online Communities
Private Online Communitites (POCs) for co-creation are a highly effective marketing and market research tool, particularly in markets of intense competition or those vulnerable from changes in the economy. However, simply having a functioning community with 200 or so members occasionally interacting with the host is unlikely to generate the des [...]
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Category Market Research Trends
Posted on 29th of June 2011
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On Inspiration: Improving the world while we help our business
I have written on the topic of how emotion almost invariably wins over rationality. Utility maximizing behavior, the kind where we weight different factors by some form of algorithmic process and then determine what is ‘best’ only exists in our imagination. The drivers of our choices tend to be subconscious, be it when we act as shoppers, par [...]
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Category Market Research Trends
Posted on 24th of May 2011
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Doing Business in Russia
Last month I was at a MASMI client event in Moscow, presenting on Social Media Research and Marketing. MASMI had good reason to celebrate, as it marked the 10th anniversary of its “Online Monitor” the largest online panel in Russia. Like the country itself, Online Monitor is huge, a survey of over 70,000 Russians per wave, that is run twice a [...]
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Category Market Research Trends
Posted on 15th of April 2011
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Is your research supplier methodology agnostic?
Joan Lewis is Procter & Gamble’s global consumer and market knowledge officer. As a key representative of one of the largest research buyers in the world, if she feels that traditional surveys will dramatically decline in importance by 2020 – then we should sit up and listen. For the full article in Ad Age – click here. Her comments we [...]
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Category Market Research Trends
Posted on 17th of March 2011
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Horses for Courses: The Folly of Dichotomies
Our positivist, Cartesian way of thinking likes dichotomies: black / white, traditional / nontraditional; qual / quant, evaluative / prescriptive, empirical / normative, new media / old media…you get the picture. In the research world, we tend to then move on to suggest that some approaches, a priori, are more valid than others. “Never use onli [...]
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Category Market Research Trends
Posted on 8th of March 2011
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The Top-5-Hot Vs. Top-5-Not Issues for Market Research
As part of the Next Generation Market Research (NGMR) collaboration we were invited to share our view on the 10 most important things for the research industry going forward. This is our take on the 5 things that will continue to be 'Hot' and the 5 things that will not in regard to market research in the next few years. The 5 “Hot” 1. [...]
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