Categories
Archives
Stay connected
Like this page on Google+
Category New Techniques
Posted on 18th of April 2011
Read comments
Private Online Communities – why being the perfect dinner party host is the path to deeper insight for co-creation.
The dramatic growth in use of social media by consumers has fuelled a corresponding increase in the use of Private Online Communities (POCs) and their acceptance as a valid research tool. They have much to offer clients who are looking for ways to interact with their customers in order to build brand advocacy and conduct research with a “switched [...]
Read more | Comments
Category New Techniques
Posted on 26th of January 2011
Read comments
Research on the move
Mobile research used to be largely restricted to simple, short text based surveys through SMS. Although the use of graphics and pictures could be used in questionnaires through WAP, the majority of the research was fast and simple, used for rapid response pulse surveys and as a top-up for other research. However developments over recent years have [...]
Read more | Comments
Category New Techniques
Posted on 30th of December 2010
Read comments
Improving your focus – Moving your focus groups online
Harnessing web-based technology to improve market research delivery is what we are all about at DigitalMR. And one area of research that we feel has benefited greatly from advances in technology is online qual: both for focus groups and IDI's (in depth interviews). And while we are not advocating online qual will replace traditional methods any tim [...]
Read more | Comments
Category New Techniques
Posted on 13th of December 2010
Read comments
Are we all “panelled out”?
Response rates to traditional surveys have been steadily dropping for years, telephone interviewing has been hit by the increase in mobile-only households and a recent an article in Research Live suggests we have reached “peak panel” – which raises some interesting questions. Mitch Eggers, chief scientist at GMI suggests that the availabilit [...]
Read more | Comments
Category New Techniques
Posted on 4th of October 2010
Read comments
The brave new world of web based research
More than a decade ago, when clients wanted faster, cheaper and more flexible research, the charge was led by software companies providing online survey solutions. Many traditional market research agencies were either slow to react or sceptical of how online sample could provide valid results. While debate raged across the industry, software compa [...]
Read more | Comments