DigitalMR can help you set up an online community which uses your website as a stimulus based on which specific feedback can be provided. Furthermore, you can have the option to chat and re-connect with all participants in the community, and can inquire, drill down and prompt for more information.

This kind of co-creation lives off the collaboration between you and your customers, to achieve the best approach to bring new products to the market and create a thorough media and communications strategy. Not only can intensive collaboration with users provide you with new and helpful insights, it also helps building an online community, which may be re-approached for further research.

Online panels can be of great value when it comes to web usability. DigitalMR gives you the opportunity to specifically target potential panellists, identified with the help of cookies on your website. As their online behaviour is being tracked through these cookies, it is much easier for you to follow-up with a survey regarding user perception of your website.

Another alternative is to invite visitors to participate in a pop-up survey while he is on your website. In this approach the perceptions of a visitor are recorded right away instead of in retrospect.

DigitalMR can track visitors’ behaviour on your website on various levels. Among others this tool gives you access to numbers on for example backward navigation, time spent per page, response time and download time. Finally, interpretations and conclusions can be drawn from the data collected found through the software. Hence, you gain insight into user reasoning and patterns through thorough observations of user behaviour.

Effective behaviour tracking and the sound interpretation of user feedback can improve your online presence and increase your knowledge on what drives your consumers.