listening247® is the only social media listening & analytics tool that has been specifically developed for customer insights. It offers the highest semantic and sentiment accuracy on the market. Most people call this discipline Social (Media) Listening or Social Media Monitoring, though the most accurate term to describe it is Active Web Listening. listening247® is a platform designed for organisations to manage their reputation not only on social media, but various online locations. Social listening can help you monitor what is being said about your brand, as well as the competition, and identify who your influencers are. Social listening can help your organisation: 

  • accurately evaluate marketing campaigns
  • analyse hot conversation topics
  • discover white space/market gaps
  • respond to negative & leverage positive posts
  • benchmark your share of voice with competitors