Evaluating Social Media Listening Vendors: 20 Questions

There are currently over 1,000 social media monitoring (or social media listening) tools on the market, so how does one choose the right tool for their organisation and whatever they are trying to ach...

Image Analytics in Social Media Listening

Text analytics is not always enough in order to get the full story around brands on social media. More and more people use images and video to share their point of view and feedback; sometimes combine...

Emotions Detection & Scoring

Emotions Detection & Scoring is a new type of analysis developed by DigitalMR, using a proprietary model of 14 emotions. Analysing social media posts and other (public) online content for emotions...

Without Noise Elimination Social Analytics Gets You Garbage
Clearing the Path to Accurate Customer Insights

In 2013, Carlsberg wanted to evaluate the online reach and impact of a YouTube marketing campaign. DigitalMR and four traditional social media monitoring tools were asked to offer their analysis. Dow...

A Social Listening Case Study on Luxury Watches

In 2014, a renowned maker of luxury wrist watches commissioned DigitalMR to harvest and analyse social media data related to their product category, in order to understand what people were saying abou...