Bank of America receives a third (33%) of negative comments online about US banks, but only 16% share of positive ones. Conversely American Express (Amex) achieves the highest share of positive comments (36%) but only 12% of negative ones. Amex also achieves highest Net Sentiment Score (66%) closely followed by ...

Social media research specialist DigitalMR releases latest findings on what customers are saying about tablet PCs on the internet. Customer comments are mainly positive, accounting for 68% of all comments measured. Apple achieves a third of positive comments with 33%, but also records a 46% share of negative ones. The ...

Samsung is the most discussed smartphone brand on the internet, accounting for 30 per cent of total customer smartphone comments online.  Samsung, along with other Android models HTC and Motorola are the top three most mentioned smartphone brands accounting for over two thirds (68%) of all measured customer comments. Samsung ...

London 21 December – Three letter acronyms (TLAs for short!) abound as terms for various important functions in social media marketing and research. To help demystify the most useful TLAs in social media, DigitalMR have released their latest white paper. Digital founder and MD Michalis Michael commented: “many organisations are not ...

Atlanta, Georgia, November 28, 2011 - The Global Institute for Inspiration (GII) commissioned a survey in the U.S. and the UK to determine how workers perceive bosses when it comes to inspiration. The survey was conducted by global digital market research specialist DigitalMR. A vast majority of 4,590 respondents in the U.S. and ...