The time has come for every brand and every organisation, regardless of industry or product category, size or revenue, to start an open and continuous dialogue with their customers and stakeholders. This is the era of consumer engagement!  DigitalMR has been advocating for years that private online communities - such as our own communities247- can ...

There are currently over 1,000 social media monitoring (or social media listening) tools on the market, so how does one choose the right tool for their organisation and whatever they are trying to achieve? When it comes to conducting Market Research, not many of these tools are actually suitable. Social Listening & Analytics ...

Text analytics is not always enough in order to get the full story around brands on social media. More and more people use images and video to share their point of view and feedback; sometimes combined with text in which case part of the post is analysed, and sometimes without ...

Emotions Detection & Scoring is a new type of analysis developed by DigitalMR, using a proprietary model of 14 emotions. Analysing social media posts and other (public) online content for emotions provides a more granular view on how consumers actually feel, especially when it comes to evaluating marketing campaigns. Download ...

In 2013, Carlsberg wanted to evaluate the online reach and impact of a YouTube marketing campaign. DigitalMR and four traditional social media monitoring tools were asked to offer their analysis. Download the infographic to see how the DigitalMR analysis differed from the social media monitoring tools, and what the client ...