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Case Studies

GameStop Buzz Analysis: Insights and Impact
Case Studies June 2024

GameStop Buzz Analysis: Insights and Impact

DMR’s Analysis of GameStop Social Media Buzz Challenges The project "The Battle of Main Street vs. Wall Street" presented a unique challenge ...

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Leveraging Consumer Insights for Beverage Marketing Success
Case Studies May 2024

Leveraging Consumer Insights for Beverage Marketing Success

CHALLENGES A leading beverage manufacturer needed to decode consumer discussions about dining out in Morocco, navigating the dual challenges of multiple languages ...

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Leveraging Text and Image Analytics for Enhanced Consumer Insight
Case Studies May 2024

Leveraging Text and Image Analytics for Enhanced Consumer Insight

CHALLENGES A leading fashion brand in South Africa found itself facing a perplexing conundrum. Despite being mentioned across various online platforms, deciphering the true ...

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Success Story in Harnessing Social Media for Consumer Insight
Case Studies May 2024

Success Story in Harnessing Social Media for Consumer Insight

CHALLENGES The collaborative project between DMR and a Telecom client sought to integrate social listening analytics with existing consumer surveys. A significant ...

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Discovering New Trends in Dynamic FMCG Market with listening247
Case Studies May 2024

Discovering New Trends in Dynamic FMCG Market with listening247

CHALLENGES A global FMCG company needed to uncover emerging consumer trends in Vietnam’s dynamic market. They required a solution to interpret vast ...

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Cutting Through the Noise: Carlsberg’s Precision in Campaign Evaluation
Case Studies May 2024

Cutting Through the Noise: Carlsberg’s Precision in Campaign Evaluation

CHALLENGES Carlsberg’s “Standing up for a friend” YouTube campaign initially struggled with a noisy dataset of 22,448 posts, predominantly filled with duplicates ...

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Luxury Watches and Digital Insights: Crafting a Niche Brand’s Success Story
Case Studies May 2024

Luxury Watches and Digital Insights: Crafting a Niche Brand’s Success Story

CHALLENGES A leading luxury watch manufacturer needed to enhance their understanding of market dynamics and consumer perceptions. The challenge was to derive ...

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From Consumer Insight to Market Strategy: A Cost-Effective Journey
Case Studies May 2024

From Consumer Insight to Market Strategy: A Cost-Effective Journey

CHALLENGES A global company faced the dual challenge of improving product perception and performance without increasing expenditure. Tasked by the CEO to ...

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