ESOMAR LatAm Forum 2017

In addition to the ESOMAR MENAP Forum, this year DigitalMR also participated in the ESOMAR LatAm Forum, for the first time.

The event took place between April 5-7 in Mexico City, and its theme was ‘#IN: INsights, INtelligence, INnovation’. It focused on market research in the region; how to reach insights, grow, and move forward. “Only relevant research methodologies and technologies will survive in the race for business growth.”

On the last day of the event Michalis Michael (@DigitalMR_CEO) presented on the topic of ‘A Journey to Artificial Intelligence: Using A.I. for Insights in Latin American countries’. This was the only presentation in English to make it to the Top 5 for the entire event! Download the paper that was presented, which includes 3 case studies from the region.

For more information about the event, click here.