ESOMAR Summer Academy 2016

Michalis Michael - DigitalMR CEO participated at the ESOMAR Summer Academy 2016 as an advisor and speaker. The event took place in Amsterdam between June 5th-9th and was aimed at practising market research professionals from around the world. 

Monday June 6th was an all-day seminar on 'Media Return on Investment' which set out to address the challenges and opportunities for researching media ROI, and whether media ROI measurement has become easier or more difficult with digital media and new tools and techniques developed. Michalis delivered a speech on 'How social media listening & analytics can help marketers estimate the ROI of their digital campaigns'.