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Nielsen Total Consumer Activation: From Innovation to Digitalization

Michalis Michael (@DigitalMR_CEO) recently gave a presentation about Next Generation Market Research at two Nielsen Total Consumer Activation events in Riyadh and Jeddah, Saudi Arabia. The events took place on May 3rd and 4th and were attended by numerous Nielsen clients that are interested in innovation and new (digital) techniques, such as online communities and social listening.

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