YouGov partners with DigitalMR to offer online communities for market research in Iraq
London/Erbil September 7th 2015: YouGov, a large well-known market research agency with operations around the world, has after careful evaluation decided to become a DigitalMR partner, providing ‘communities247’ to its clients in Iraq since October 2014.
'communities247' is a private online communities platform by DigitalMR that allows companies anywhere in the world, including Iraq, to recruit consumers for the purposes of market insights, co-creation, activation, and customer advocacy. To find out more about communities247 click here.
The platform is multilingual and fully customisable, and equipped with a range of useful marketing research and communication tools, most of which have been especially designed by the DigitalMR team of researchers and technology specialists to bring innovation and efficiency to the marketing insights process. Some of the available tools that enable engagement with the community members are:
i. boards247 – moderated bulletin board discussions enabling the use of rich media
ii. diary247 – video and photo diaries for ethnography
iii. chat247 – chat group discussions
iv. poll247 – polls
v. online surveys
vi. wall for informal conversations
Michalis Michael, DigitalMR CEO, said: “Iraq is not one of the places that we envisaged as an early adopting country for communities247, so we are doubly delighted with the fact that YouGov brought our platform to this country and is using it successfully.”
Malia Milligan, YouGov Chief of Staff - Iraq, said: “communities247 was easy to customise with our branding and the local language, and the flat monthly fee makes it a cost effective and flexible solution.”
The DigitalMR team uniquely combines the skill-sets of software engineers, data scientists and market researchers. You can think of us as a tech company with a deep understanding and focus in market research. DigitalMR is focussed in developing state of the art platforms for social media listening and private online communities. Our claim to fame is that we consistently achieve and offer over 80% sentiment accuracy in any language. DigitalMR is headed by founder and CEO, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland, Italy, the US, Romania, France, Greece, KSA, and now Iraq.
Michalis A. Michael
tel: +44 751 571 0370
Founded in the UK in 2000, YouGov is considered the pioneer of online market research, with offices in the UK, US, Europe, the Middle East & North Africa and Asia. In 2005, YouGov entered the Middle East region and established their headquarters in Dubai, UAE. In the same year, they commenced operations in Baghdad, Iraq. In 2006, YouGov acquired the local Qualitative research agency, Siraj Marketing Research & Consultancy. The combination of YouGov’s quantitative online expertise and Siraj’s qualitative offline experience, meant that the new entity, YouGov Siraj, was positioned to provide a full service research offering to both regional and international clients across the Middle East region. In 2007, YouGov Siraj opened offices in Saudi Arabia (Jeddah, Riyadh and Dammam). At the start of 2012, YouGov Siraj was rebranded to YouGov. Following the rebrand, YouGov continued to expand in 2013, opening offices in Egypt and Iraq.
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