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DigitalMR shortlisted for annual MRS awards

Logo for the 2012 Annual MRS Awards Finalists DigitalMR has been shortlisted in the Financial Services Research category for the MRS awards 2012.

The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results.  DigitalMR is delighted to be shortlisted in the Financial Services Research category for its innovative needs based segmentation project with Saxo Capital Markets.

The award submission was by Michalis Michael, DigitalMR and Uriel Alvarado, Saxo Capital Markets (previously ForexTrading) and based on the work: A Needs Based Trader Segmentation for Saxo Bank to launch a new company in the global online foreign exchange market.

Winners will be announced on 10 December at the Park Plaza, Westminster Bridge, London.

Michalis A. Michael,
tel: +44 751 571 0370

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.


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