DigitalMR CEO's Top 5 Reasons to use Social Media Listening for company acquisition, on the YPO website

@DigitalMR_CEO Michalis Michael has been a member of YPO (Young President's Organization) since 2002. In this feature he talks about the Top 5 reasons for conducting Social Media Listening (a.k.a. Social Listening & Analytics) when considering a company acquisition.

"While financial results on paper can clearly show profits or losses, tapping into the world of social media reveals a company’s reputation in the market."

To read the full feature, click here.

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