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DigitalMR CEO's Top 5 Reasons to use Social Media Listening for company acquisition, on the YPO website

Social Media Listening for Company Acquisition@DigitalMR_CEO Michalis Michael has been a member of YPO (Young President's Organization) since 2002. In this feature he talks about the Top 5 reasons for conducting Social Media Listening (a.k.a. Social Listening & Analytics) when considering a company acquisition.

"While financial results on paper can clearly show profits or losses, tapping into the world of social media reveals a company’s reputation in the market."

To read the full feature, click here.

YPO is the global platform for chief executives to engage, learn and grow. YPO members harness the knowledge, influence and trust of the world’s most influential and innovative business leaders to inspire business, personal, family and community impact.


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