DigitalMR featured in Quirk's Newsletter
DigitalMR, specifically an article authored by CEO Michalis Michael, was featured in the Quirk's newsletter and website earlier this month. The article, titled 'Weak, strong AI and the future of marketing research' revolves around the legal and ethical frameworks that may surround the future of Artificial Intelligence and its potential impact on market research.
"The pace of change will never be this slow again.
Artificial Intelligence, just like all technological advancements, has an impact on humanity. The impact can be good, bad or a bit of both, but it cannot be avoided. Just think about the industrial revolution and how that formed the way we currently live. The impact AI is creating seems even more significant..."
Click here to read the full article on Quirk's.
Seeing a need for a publication to promote the value of marketing research, as well as a comprehensive directory of research providers, Tom Quirk launched Quirk’s Marketing Research Review in October 1986. Today Quirk’s has over 60,000 subscribers in 110+ countries and their mission is to be the marketing research information source for those that conduct, coordinate and purchase research products and services.
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