DigitalMR and its bid to change Market Research using AI was recently featured on Workspace's HomeWork hub - an online portal aiming to introduce and connect businesses located in Workspace properties across the UK.
"Market research is a $65 billion business, but Michalis Michael - market research specialist by day, aerospace engineer by night - thinks the industry is spending all its money on the wrong stuff. Most market research expenses go to polls and client surveys, while only $1.5 billion — as of 2015— are used to analyse what actual people are spontaneously saying on social media like Facebook and Twitter."
To read the full feature, click here.
Workspace owns and manages a network of 69 properties "offering flexible office, co-working and meeting room solutions" to new and growing companies.