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Social Media Monitoring

Why should I learn more about Social Media Monitoring/Web Listening?

  • Web listening provides a unique consumer portal at a time when response rates for research projects are dropping and it’s getting harder to reach your key customers
  • It is now more vital than ever for organizations to understand what is being said about them, so that they can effectively manage their brands and their reputation online
  • Findings from web listening can improve business performance, whether it’s communication, targeting or product development or using the findings to enhance data from existing sources


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