communities247 now available to marketing and market research agencies in selected markets
London June 27th 2013 - DigitalMR makes communities247 (formerly known as eCommunities), its Private Online Communities platform, available to marketing and market research agencies in selected countries around the world. While previously solely available to end clients, now, global agencies that want to incorporate the use of this valuable Software as a Service platform into their own market research projects or programmes have the opportunity to do so. They can now partner with DigitalMR to execute multilingual private online community projects or longer term programmes using the communities247 platform.
DigitalMR’s communities247 platform offers a brand new route to the customer for market research agencies and their clients that can be used for consumer insights, co-creation, and to accelerate and amplify effective brand advocacy. The platform helps to nurture an environment that enables pioneering market research agencies to better engage and collaborate with customers in order to co-create on projects, get much faster results as well as save time and money.
Panicos Christopoulos, Managing Director at 360Insights (DigitalMR’s partner agency in Romania) states:“Choosing DigitalMR as our online platform supplier gives us peace of mind in terms of being up-to-date and ahead of technology-led data collection methods. DigitalMR does not only provide technical support but also supports with marketing and promotional materials to be used for client pitches and presentations.”
DigitalMR’s CEO, Michalis Michael said: “With this move, a new route to the customer opens up for DigitalMR whilst at the same time an communities247 can open up a new route to consumers for the brands that use it. There is currently a lot of demand for private and public online communities. We are getting positioned to be the company of choice for market research agencies and brands globally when it comes to executing their social media strategy.”
DigitalMR partners have administrative access to the communities247 platform and are able to set up their own online communities and research activities, such as: bulletin boards, mobile ethnography, video/photo diaries, online focus groups, surveys, polls or in-depth interviews.
The duration of an online community may vary from short-term (a couple of days to a couple of weeks), medium-term (a few months but less than a year) to long-term communities (12 months and longer).
Among the advantages that agencies and their clients will gain when using private online communities, staff and customers alike get more involved in generating new ideas for products, services and communications i.e. content, for which they will develop a sense of ownership that consequently leads to higher loyalty and retention. Most importantly, influential participants can be converted into brand ambassadors, who not only help generate sharable online content for the brand but they also help propagate the positive brand message among their friends and the friends of the friends.
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DigitalMR understands what people think and feel when they share views online. It is a specialist company which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and private online communities to enhance its business consulting approach.
DigitalMR has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and CEO, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland, Italy, the US and Turkey.
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