Emotions Detection & Scoring

Emotions Detection & Scoring is a new type of analysis developed by DigitalMR, using a proprietary model of 14 emotions. Analysing social media posts and other (public) online content for emotions provides a more granular view on how consumers actually feel, especially when it comes to evaluating marketing campaigns.

Download the infographic to find out more and to see a use case example where we used emotions to analyse social media posts about 4 beer brands.