ESOMAR Webinar : Intelligence 360: Solicited + Unsolicited Customer Opinion

@DigitalMR_CEO Michalis Michael presented at the ESOMAR webinar on February 17th 2021. The topic of this webinar was solicited and unsolicited customer opinion.

This session covered shaping up social intelligence through integration of unsolicited opinions – posts from social media in multiple languages annotated with brands, sentiment, emotions and topics – with solicited opinion -- surveys and focus groups where questions are asked. The common thread of these two types of expressed opinion during this presentation was “unstructured data” such as text, images, audio and video.

The event started at 12 noon EST/ 17:00 GMT.

For more information about the event, click here.