Evaluating Social Media Listening Vendors: 20 Questions
There are currently over 1,000 social media monitoring (or social media listening) tools on the market, so how does one choose the right tool for their organisation and whatever they are trying to achieve?
When it comes to conducting Market Research, not many of these tools are actually suitable. Social Listening & Analytics must fulfill certain criteria in order to produce accurate customer insights. DigitalMR presents the 20 Questions you should be asking when evaluating Social Media Listening vendors.
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