Financial Services Research - 14 October 2010
Session: CUSTOMERS: INSIGHT INTO HARD-TO-REACH CUSTOMERS
Speaker: Michalis Michael, Managing Director, DigitalMR
The theme of the Financial Services Research conference is “Rebuilding financial services” and what opportunities are out there for research after the crisis. The conference will aim to present significant changes in the financial sector that have occurred after the reform of the FSA as well as “key trends in financial services”. Delegates will also have the chance to hear about the methodologies and approaches that deliver high-value research to Financial Services clients.
What is DigitalMR’s approach? The Managing Director, Michalis Michael, will be explaining how banks that are “desperate to analyze customer mood” utilize social media monitoring. More specifically, Michalis Michael will show how real data from web listening can be applied to “drive better decisions”.
Join us at the conference, to find out in detail how DigitalMR can help your bank!
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