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SMARK Marketing research conference – 15-16th May


SMARK conferenceDigitalMR CEO Michalis Michael joined 360Insights Qualitative Director, Michaela Alexandru to speak at the SMARK Marketing Research conference at the Ramada Majestic hotel in Bucharest on May 15-16th 2013.

The conference featured 21 professionals (Romanian and international) each submitting to the public the latest trends in the field of shopper marketing such as: 'new research tools, new types of consumers and trends in consumption and ways to deal with audience loyalty by creating consumer engagement'.

Michalis Michael discussed topics such as: changes in buyer behaviour, more specifically the new techniques and tools of observation research and influencing purchasing behaviour.

Click here to read his thoughts and experiences of the conference.

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