Growing Your Marketing Team Without Increasing Your Costs
The time has come for every brand and every organisation, regardless of industry or product category, size or revenue, to start an open and continuous dialogue with their customers and stakeholders. This is the era of consumer engagement!
DigitalMR has been advocating for years that private online communities - such as our own communities247- can be used for different objectives, as an agile approach which enables any company to gather answers to the same question, using different mediums and types of activities. As an example, one could build a long term community of consumers, to act as an advisory board to the marketing department.
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