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Luxury Watches and Digital Insights: Crafting a Niche Brand’s Success Story
Case Studies

Luxury Watches and Digital Insights: Crafting a Niche Brand’s Success Story

CHALLENGES
A leading luxury watch manufacturer needed to enhance their understanding of market dynamics and consumer perceptions. The challenge was to derive actionable insights from a limited volume of social media interactions using methods beyond traditional analytics.

SOLUTIONS
DMR implemented their proprietary listening247® technology to meticulously analyse social media data associated with the luxury watch market. The approach was comprehensive: beginning with the harvesting of over 41,794 posts and undergoing multiple rounds of noise elimination to refine the data to the most relevant 4,423 commercial posts.

BENEFITS

Enhanced Brand Perception
Insights revealed the brand as 'elegant' and 'good value for money', crucial for refining marketing strategies and consumer communication.

Direct Consumer Engagement
The identification of leads facilitated direct interactions with potential buyers, boosting conversion opportunities and enhancing customer relationship management.

Identifying key influencers and approximately 513,000 potential customer leads, DMR enabled the brand to strategically connect with both market movers and potential buyers.