MRS healthcare research 2015 conference - February 12th

On Thursday, 12th February 2015, DigitalMR's CEO Michalis Michael spoke at the MRS Healthcare Research 2015. This was a conference for healthcare researchers 'to discuss how best to uncover critical insights to help drive strategy, position products and improve service offerings'. Michalis' talk was on: designing a health lifestyle segmentation study to deliver key content for a national advertising campaign, developing an online health lifestyle evaluation tool with recommendations and demonstrating how valuable digital content can be in creating awareness and developing brand equity.

Click here to find out more.