MRS healthcare research 2015 conference - February 12th
On Thursday, 12th February 2015, DigitalMR's CEO Michalis Michael spoke at the MRS Healthcare Research 2015. This was a conference for healthcare researchers 'to discuss how best to uncover critical insights to help drive strategy, position products and improve service offerings'. Michalis' talk was on: designing a health lifestyle segmentation study to deliver key content for a national advertising campaign, developing an online health lifestyle evaluation tool with recommendations and demonstrating how valuable digital content can be in creating awareness and developing brand equity.
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