Michalis Michael of DigitalMR - makes final shortlist for the 2011 NGMR Disruptive Innovation Awards

Michalis Michael, founder & managing director of DigitalMR was named as a finalist among individuals who have demonstrated a pioneering approach to innovation within market research.

Ahead of The Market Research Event (TMRE), the Next Gen Market Research board has announced its shortlist of finalists among the 10 individuals and 15 companies for its 2011 NGMR Disruptive Innovation Awards.

Michalis Michael, founder & managing director of DigitalMR was named as a finalist among individuals who have demonstrated a pioneering approach to innovation within market research. The winners will be announced at the Award Ceremony during The Market Research Event, on the 8th of November.

About DigitalMR
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About Michalis Michael
Michalis Michael is the founder and Managing Director of London and Nicosia headquartered DigitalMR Ltd, the first holistic Digital Market Research Specialist. His particular expertise entails social media research and marketing strategy.

Primarily focusing on social media research, Michalis has worked with numerous blue chip multinational corporations at headquarters, regional and local country levels, including P&G, Nestle, Coca Cola, Novartis, Citigroup and Saxo Bank. Michalis has extensive experience in financial services, FMCG, retail, healthcare, telecoms and automotive industries.

Michalis is an active member of the Young Presidents Organization (YPO) and received their International Legacy Award in 2005. He also sits on the YPO International Education Committee. He is a member of the board of Mentoring AG, a Greek consulting company, and MASMI UK, a multinational research organisation.

An aerospace engineer by academic background, Michalis has been in marketing research consulting since 1991. He has lived and worked in numerous countries since then, including the Middle East, Central & Eastern Europe, Germany, USA and now in the UK. He received his business training at Harvard Business School and London Business School.