DigitalMR establishes advisory board

DigitalMR, the recently launched web-based market research specialist, has formed its advisory board.

The board will play a crucial role in providing governance and overseeing the growth and development of the company. Most importantly it will offer fresh perspectives outside of the Market Research industry, from diverse fields such as Banking, Finance, Investment, networking and events, Retail, Business Services and Wines and Spirits.

Members of the advisory board are:

• Dr Nicos Rossides: CEO of MASMI research group, formerly CEO of EMEA for Synovate
• Steve Alexander: President, Serendio,
• Stavros Hadjiyiangou: Partner, Bond Group Partners LLC
• Simon Preston: Chairman international board of directors, young presidents organisation 2009-10; director and shareholder of magnum.com and iammoving.com
• Neil Everitt: investor and entrepreneur, formerly CEO of Stock, the number one Vodka producer in Poland
• Peter Nathanial: partner Impala Partners, LLC ,formerly Group Chief Risk Officer of RBS

Speaking about their involvement Neil Everitt said: "I am delighted to be involved in this exciting new business, in one of the very first specialist Market Research companies focusing exclusively on the digital or on-line space. So much of our time and communication is now on-line that companies, brand owners, advertisers, politicians and many others - in fact anyone who cares what the world on-line is saying about their organisation or brand - cannot afford to ignore it. Very few people have the expertise and know-how to be able to convert what happens and is said "out there in the ether" to insight that you can act on. DigitalMR can do exactly that."

Simon Preston added: "It's clear to me that the web is the place for market research to capture the early waves of trends, feelings and peoples’ responses to services, products and issues.  Gaining insight from the digital world to help business make smart decisions, earlier than their competitors is the business of DigitalMR."

Steve Alexender, President of DigitalMR’s software partner, Serendio concluded: “Serendio is very excited to be working with DigitalMR. Their vision of a new approach to market research, incorporating the latest analytical technologies, is extremely compelling and something we believe complements our work perfectly.  We have already leveraged that shared vision to develop interesting new research solutions in fields such as retail apparel and banking. We look forward to a bright future with Michalis Michael and the team at DigitalMR!"

The first advisory board meeting took place at the Amathus Beach Hotel, in Pafos, Cyprus. After dealing with all the business issues on the agenda, the board members were able to take advantage of the location and enjoy and little “R&R”!