Back to DMR in the Press

DigitalMR Release White Paper on the Big Five TLAs in Social Media

London 21 December – Three letter acronyms (TLAs for short!) abound as terms for various important functions in social media marketing and research. To help demystify the most useful TLAs in social media, DigitalMR have released their latest white paper.

Digital founder and MD Michalis Michael commented: “many organisations are not optimising what we call “The Big TLAs” to improve their online marketing. They are all interconnected so if you can get all 5 working together, you can really boost engagement and drive advocacy…and the good news, especially for new entrants in social media marketing, is that within many of these areas free applications are readily available.”

The 5 terms covered are:
SEO=Search Engine Optimisation
SEM=Search Engine Marketing
CMS=Content Management System
CRM=Customer Relationship Management
SMM= Social Media Monitoring

The paper explores how these terms are all interconnected and provides a guide on how these free applications can be used to increase marketing effectiveness online.

A full version of the paper can be found here.

For more information:

Michalis A. Michael,
tel: +44 751 571 0370

About DigitalMR
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.



Share this article: