DigitalMR launches one-stop shop for web-based market research needs
LONDON, 11 August – DigitalMR Ltd, a specialist agency focusing on web-based market research announces its launch. The agency operates in affiliation with international market research company MASMI and is headed by its founder Michalis Michael. It is headquartered in London, UK and Nicosia, Cyprus.
This is one of the first pure digital market research agencies to be launched alongside the plethora of digital advertising and marketing services specialists that have mushroomed during the last 2 years.
DigitalMR offers a holistic approach to web based market/marketing research. It addresses each client business issue in a customised way and fully utilises social media research (most importantly Web-Listening) and sophisticated technology platforms to enhance its business consulting approach. DigitalMR’s solutions also include community panels, access panels, Web usability and a distinct focus on qualitative research online. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography.
Michael outlined DigitalMR’s unique positioning: “We are very excited to be moving into a space that has remained unclaimed by specialists within the market research industry. There are many companies that do parts of what constitutes digital market research but none appear to be taking a holistic approach, with the exception of DigitalMR.”
MASMI CEO Nicos Rossides, who is Chairman of DigitalMR’s Advisory Board, adds: “We recognised a clear client need for a specialist company in the area of digital research to complement our traditional offerings. MASMI decided to support the incubation of DigitalMR as a way of filling that gap and also to develop thought leadership in this area.”
For questions please contact
Michalis A. Michael
tel.: +44 751 571 0370
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