Tesco Poland holds strategic workshop with DigitalMR and other major research agencies
Tesco Poland recently held a 2 day workshop with its key research suppliers in Sandomierz across 31st May- 1st June 2012. Participants included Tesco Poland customer insight and CSR teams who worked alongside research agencies such as DigitalMR, AC Nielsen, Dunnhumby, 4P Research Mix, GFK and SMG/KRC Millward Brown.
The workshop was very collaborative in nature, with the purpose of pooling research findings and ideas to further improve understanding of retail shopping in Poland. The two day workshop comprised a series of presentations, discussion groups, breakout exercises and brainstorming.
Topics for discussion and analysis were wide-ranging. They included issues such as shopping trends and retail environment in Poland across Europe and globally. Participants were able to explore customer needs in greater depth and examine complex issues such as shopper experience.
Piotr Idzik, DigitalMR country director for Poland, said: “It is refreshing to have a client like Tesco Poland that is willing to facilitate these types of discussions. We were delighted to work together in order to pool our expertise and exchange ideas”.
Joanna Lorenz, Customer Insight Manager at Tesco Poland, said: “We found the workshop a highly productive way to kick start our strategy thinking. It allows us to condense ideas faster in order achieve our ongoing objective of delivering a better shopping experience to our customers”.
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DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Warsaw Poland, Nicosia Cyprus, and Columbus Ohio, in the US.
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