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Without Noise Elimination Social Analytics Gets You Garbage: Clearing the Path to Accurate Customer Insights


In 2013, Carlsberg wanted to evaluate the online reach and impact of a YouTube marketing campaign. DigitalMR and four traditional social media monitoring tools were asked to offer their analysis.

Download the infographic to see how the DigitalMR analysis differed from the social media monitoring tools, and what the client had to say about that.

 

Click here for the Infographic




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