The Social Media Research Digest for free data and free
thinking on web listening, community panels, online ethnography and all subjects in-between.
It's been a while since our last update, but that's only
we've been busy working hard on our two solutions:
listening247 and communities247
We have exciting new blog posts, updated eBooks, and recent
partnerships. We've participated in local and international conferences, and even hosted a workshop ourselves.
5 Reasons why every organisation should build Online Communities
The 3 things you should get right if you use Social Media Listening
Do you know of any 2nd or 3rd generation Social Media Listening platforms?
Market research companies do not really have a reputation
of being a very innovative
bunch; for years there has been no revolutionary innovation in market research tools.
Health Styles Segmentation
DigitalMR in collaboration with Communication Unlimited, present an innovative
first ever healthstyle segmentation conducted in Poland for USP Zdrowie.
Is there anything left unsaid about
Social Media Research and Marketing?
Part 3: Sentiment and Semantic
This post is about sentiment and semantic analysis: two interrelated terms in the "race" to reach the highest sentiment accuracy that a social media monitoring tool can achieve. From where we sit, this seems to be a race
that DigitalMR is running on its
Social Media Listening workshop & listening247 global launch
listening247 drill-down dashboard
December 15th 2014 marked our highly
anticipated exclusive workshop event on the topic of social media listening and the worldwide launch of listening247: the first platform developed
to solve the problem of multilingual sentiment accuracy.
download the updated eBook on SML
Market Research as we know it is perfectly unsuited
for the digital economy
MRB Hellas becomes exclusive partner of DigitalMR introducing listening247
communities247 in Greece
11th 2014: MRB Hellas, one of the leading market research agencies in Greece
is moving towards the next generation of market insights. After careful evaluation, MRB
Hellas has decided to become exclusive partner of DigitalMR providing listening247 and communities247 in Greece.
10 predictions about the future of the market
1. The traditional market research agencies that refuse to
change will go out of business
2. DIY market research will catch on even more and will democratise our
3. Social listening analytics will be a must-have for every marketing and market
Adapting to Change
January/February 2015 edition of Research World – the ESOMAR monthly magazine – there is an article co-authored by Michalis Michael - DigitalMR CEO, and Dimitris A. Mavros, Managing Director of MRB
Hellas, the third largest Market Research agency in Greece. The article is about the impact of the digital era on traditional market research agencies; our premise is
that if they remain traditional, the impact will not be good! Research World is free to download for all ESOMAR members.
Is Social Media Analytics Possible
Social Listening and Online Communities:
Insight Innovation eXchange
This year's IIeX Eu took
place in Amsterdam on the 18th and 19th of February. DigitalMR was the sponsor for pens and notepads, and was represented by @DigitalMR_CEO who attended and chaired a session on
"insights to Engage and Understand".
MRS Healthcare Research
At the MRS
Healthcare Research conference on
February 12th in London, DigitalMR CEO Michalis Michael, and Creative Director of
Communication Unlimited Rafal Grzeszkowski, gave a presentation on "Using Digital Insights to Spearhead a Healthcare
The DigitalMR Team
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