Back to Social Media Research Digest

Social Media Research Digest 19 - August


The Social Media Research Digest for free data and free thinking on web listening, community panels, online ethnography and all subjects in-between.

It's been a while since our last update, but that's only because
we've been busy working hard on our two solutions: 
listening247 and communities247  


We have exciting new blog posts, updated eBooks, and recent partnerships. We've participated in local and international conferences, and even hosted a workshop ourselves.

                                 Subscribe to our Social Media Research Digest   

5 Reasons why every organisation should build Online Communities

The 3 things you should get right if you use Social Media Listening

Do you know of any 2nd or 3rd generation Social Media Listening platforms? 

Market research companies do not really have a reputation of being a very innovative bunch; for years there has been no revolutionary innovation in market research tools.  

read more

USP Zdrowie
Health Styles Segmentation

DigitalMR in collaboration with Communication Unlimited, present an innovative first ever healthstyle segmentation conducted in Poland for USP Zdrowie. 

Is there anything left unsaid about Social Media Research and Marketing?

Part 3: Sentiment and Semantic Analysis
This post is about sentiment and semantic analysis: two interrelated terms in the "race" to reach the highest sentiment accuracy that a social media monitoring tool can achieve. From where we sit, this seems to be a race that DigitalMR is running on its own…

read more

Social Media Listening workshop & listening247 global launch 

listening247 drill-down dashboard

December 15th 2014 marked our highly anticipated exclusive workshop event on the topic of social media listening and the worldwide launch of listening247: the first platform developed to solve the problem of multilingual sentiment accuracy.

download the updated eBook on SML

Market Research as we know it is perfectly unsuited
for the digital economy

MRB Hellas becomes exclusive partner of DigitalMR introducing listening247 and
communities247 in Greece 

London November 11th 2014: MRB Hellas, one of the leading market research agencies in Greece
is moving towards the next generation of market insights. After careful evaluation, 
MRB Hellas has decided to become exclusive partner of DigitalMR providing listening247 and communities247 in Greece.

read more

10 predictions about the future of the market research industry

  1. The traditional market research agencies that refuse to change will go out of business 
  2. DIY market research will catch on even more and will democratise our sector
  3. Social listening analytics will be a must-have for every marketing and market research manager

    read more 

Adapting to Change

In the January/February 2015 edition of Research World – the ESOMAR monthly magazine – there is an article co-authored by Michalis Michael - DigitalMR CEO, and Dimitris A. Mavros, Managing Director of MRB Hellas, the third largest Market Research agency in Greece. The article is about the impact of the digital era on traditional market research agencies; our premise is that if they remain traditional, the impact will not be good! Research World is free to download for all ESOMAR members.

           download Research World magazine

Is Social Media Analytics Possible
Without Taxonomies?

Social Listening and Online Communities:

Insight Innovation eXchange Europe 2015

This year's IIeX Eu took place in Amsterdam on the 18th and 19th of February. DigitalMR was the sponsor for pens and notepads, and was represented by @DigitalMR_CEO who attended and chaired a session on "insights to Engage and Understand".

MRS Healthcare Research 2015

At the MRS Healthcare Research conference on February 12th in London, DigitalMR CEO Michalis Michael, and Creative Director of Communication Unlimited Rafal Grzeszkowski, gave a presentation on "Using Digital Insights to Spearhead a Healthcare Campaign".

Warm Wishes,
The DigitalMR Team


Subscribe to our Social Media Research Digest


For more interesting material follow DigitalMR on social media: 

twitter image facebook image linkedin image    




Share this article: