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Social Media Research Digest 21 - August 2016


The Social Media Research Digest for free data and free thinking on web listening, community panels, online ethnography and all subjects in-between.

It's been a while since our last update, but that's only because 
we've been working hard on our two solutions: 
listening247® and communities247®.

Over the past few months, we participated in events, formed new partnerships, and released some new and exciting content. We were even one of the 3 finalists for the ASC/MRS Award for Technology Innovation and Effectiveness.

Here is how 2016 has been going for DigitalMR so far.

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Will it take Social Listening and Analytics 15 years to become mainstream in MR? 

Will it take 15 years for Social Listening to become mainstream in Market Research?

The Use of Social Listening in Business: 
An Outline of 8 Use Cases

8 Use Cases of Social Listening in Business

ESOMAR Summer Academy June 2016:
Media Return on Investment

Michalis Michael (@DigitalMR_CEO) participated as an advisor and speaker delivering a speech on how to use Social Media Listening and Analytics to estimate the ROI of digital campaigns. The event was aimed at practising market research professionals. 

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ESOMAR Live MENAP Forum 2016:
From Transformation... to Activation 

DigitalMR in collaboration with Nielsen was one of the sponsors of the event, which aimed to provide a better understanding of what the future holds for the Market Research industry. DigitalMR CEO Michalis Michael attended and delivered a 60-second pitch.

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Social Sentiment by Product Category: 
Why it's better to be in Luxury Goods 
than in Services

Social Sentiment by Product Category

A few months ago, we put together an infographic aiming to show the sentiment for various product categories, as identified in several listening247® projects. The infographic revealed that the negativity in certain industries can be huge, while for others there is a much lower share of negative comments and a higher share of positives.

Download the Infographic

5 Things We Do Differently in Social Listening: A case study for Beer in 
Latin America

5 Things We Do Differently

In 2014, SABMiller, one of the world's largest and most well-known beverage companies, used a traditional social media monitoring tool to analyse social media data about its brands from 3 LatAm countries. They then commissioned a re-analysis of the same data to DigitalMR. There are 5 things we did differently. 

Download the Infographic

Everything You Need to Know about Social Media Listening

Will Social Listening Replace Surveys and Behavioral Tracking?

Are You Listening?

The value of Social Media Listening becomes exponential when integrated with tracking surveys and behavioral metrics. This is when actionable insights otherwise unattainable become visible. In order to set yourselves up for success the first time you attempt such data integration, you should not just look for trend correlations...

    Find out more


Social Media Listening for Qualitative Research
Social Media Listening for Qualitative Research

This is a webinar for anyone who wants to know how to reach actionable business insights using Social Media Listening; taking into account certain key factors. We present listening247®, and demonstrate how it can help you understand what is being said about your brand or organisation on Social Media and other online locations.

  Watch the Webinar

Social Media Listening is Here to Stay!

This is a series of articles by DigitalMR CEO Michalis Michael (@DigitalMR_CEO), featured on the ESOMAR Research World Connect (RWC) website. The topic revolves around Social Media Listening and Analytics being a relatively new yet integral part of Market Research. This is an ongoing series which also looks into sentiment towards the Market Research industry.

                                  Read the Articles

The Story of a Market Research Company that Stumbled Upon Lead Generation

The Story of a Market Research company that stumbled upon Lead Generation One day at a sales meeting with the CEO of a medium size company, we received a reaction we did not expect. The CEO got more interested in our way of identifying social media posts that express purchase intent for their product category than any other use case of our social listening and analytics offering (and there are plenty) that was presented. He asked many questions, and we explained how we do it...

Continue Reading

DigitalMR appoints its first full-time Chief Technology Officer (CTO) 

Dr. Maksim Sipos holds a Bachelor's degree in Physics and Mathematics and a Ph.D. degree in Theoretical Physics. He is joining the team in London to take responsibility for the adaptation, evolution, and technical delivery of the current products as DIY SaaS (Software as a Service), and R&D efforts.
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communities247® is now available in Austria and other CEE countries

MindTake Research, a large Austrian market research agency, has joined the DigitalMR partner network to offer communities247® to its clients globally. The platform is multilingual, fully customisable, and equiped with various market research and communication tools.
                          Read More

Warm Wishes,
The DigitalMR Team


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