Since you last heard from us, we made some significant advancements, published some new and exciting content,
participated in events and signed up for more events in the months to come! Here is an overview of what DigitalMR has been up to...
(P.S. Apologies to Outlook users if the viewing experience is not optimal. Time to switch to Google )
Something big is coming. . .
Do you believe in magic? No, not the kind of magic shown in the picture, the magic of using Machine Learning to find out everything that is said online about a brand or product. Well, what if we told you there is now a way to not only read and analyse the text that consumers are posting online, but also the images?
The more well-known types of image analysis include facial recognition and text or logo extraction, but that can only be useful to a certain extent. How about the true insights of identifying occasions in which a product is preferred, places where it's used, the sentiment expressed in an image? All of these are possible...how? STAY TUNED TO FIND OUT
From the blog: The Market Research Industry is Finally Catching Up with Artificial Intelligence
During the past three weeks, I travelled 10 time zones east and west of GMT, to present at three different ESOMAR events:
MENAP Forum 2017 in Dubai on March 22nd
UK member meet-up in London on March 30th
LATAM Forum 2017 in Mexico City on April 7th
As a souvenir from Mexico City I brought back a broken foot but… hey… no regrets, it was all worth it.
I have been an ESOMAR member for many years, initially as an agency side executive, and now as an entrepreneur, and overall I mainly have positive things to say about the premier organisation of our industry. I have to admit I was a bit worried at the beginning of this decade, mainly about the pace of adoption of innovation, but I think ESOMAR has now fully recovered and is on the ball again.
In all three of my presentations artificial intelligence and machine learning occupied centre stage. The one thing that makes me even more pleased than getting a speaker slot in those events is that DigitalMR was not the only agency that had something to say about the use of AI in discovering customer insights. Continue Reading
Where We've Been & Where You Can Find Us
Past: ESOMAR MENAP
Past: ESOMAR 'Really New Technology'
Past: ESOMAR LATAM
The event took place in Dubai on March 21st+22nd and its aim was to address research challenges presented in the region, discover the significance of culture and new trends, approaches and methodologies, and discover how collaboration is bringing clients closer to consumers and creating a positive effect on ROI.
DigitalMR presented ‘How to Integrate Data from Surveys with Social Listening & Analytics’ alongside agency partner Nielsen.
The event, whose focus was on Market Research in the region, how to reach insights, grow and move forward in particular, took place between April 5-6 in Mexico City.
On the last day of the event, Michalis Michael presented ‘A Journey to Artificial Intelligence: Using A.I. for Insights in Latin American countries’, with references to 3 different case studies from the region. This was the only presentation in English to make it to the Top 5 for the