Social Media Research Digest 8 - April 20 2012
The first annual Social Media Report for UK Banks
For the first time, in one comprehensive report, an analysis of all major UK high street banks according to customer comments made online. DigitalMR analysed over 200,000 customer comments across January to December 2011. The full report covers:
- Share of voice for all banks.Monthly trend for top 10 banks.
- Top 10 Topics by number of mentions.
- The disruptive forces that social network users will have on banks.
- Individual focus of the top 10 banks.
- Social Media presence.
- Recommendations on strategy for the use of Social Media Research.
For more information on the full report, contents and further data click here
Breakfast roundtable events
DigitalMR has been running a series of breakfast events around the issue of social media and online communities. The meetings are held at the Lanesborough Hotel in London and usually run from 08:15-10:00am. Attendees find it particularly interesting to share views with peers from other (non-competing) industries and find out what people in other sectors are doing. It’s social media – so we’re all learning! Keep an eye out for our next events scheduled for April 25th and May 16th.
Participation has enabled attendees to:
- Engage better with customers using the latest online techniques.
- Experience how a community platform operates.
- Learn how communities will help business exceed targets with optimal research efficiency.
- Share best practices with peers from different industry sectors.
- Qualify for free business insights.
If you would like to attend this event please contact us or call us on 020 7520 1510. Please note, as spaces are very limited, if we are oversubscribed you will automatically qualify to attend our next event in May.
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