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Social Media Research Digest 11 – July 2012

The Social Media Research Digest: for free data and free thinking on web listening, community panels, online ethnography and all subjects in-between.


Coming soon: the first annual Social Media Report for US Banks
For the first time, in one comprehensive report, an analysis of all major US high banks according to customer comments made online. DigitalMR analysed over two million customer comments across April 2011 to March 2012. This comprehensive report will include:

  • Customer insights that can help banks shape their marketing and PR strategies
  • Share of voice for top 20 banks
  • Net Sentiment Score (NSS) for top 20 banks
  • Top 10 Topics by number of mentions
  • Individual focus on each of the top 20 banks
  • NSS by Topic
  • Top social media sources by number of mentions
  • Breakdown of customer sentiment on Twitter
  • Recommendations on strategy for the use of Social Media Research.

For more information on the full report, contents and further data please reply to this email or call Tom Hogg, Commercial Director, DigitalMR on 020 7520 1510


Breakfast roundtable – (fully booked) High level thinking at the Gherkin!

Next event: Active Web listening and Accelerated Customer Advocacy

DigitalMR runs regular breakfast events on issues regarding research and social media. In a relaxed and informal setting, attendees find it particularly rewarding to share views with peers from non-competing industries and find out what people in other sectors are doing. It’s social media – so we’re all learning! We are holding our next event at an iconic London landmark, The Gherkin, on July 25th at 8:45-10:30am. Address: The Gherkin, 30 Saint Mary Axe, London, UK EC3A 8EP (map)

This breakfast meeting will focus upon Active Web Listening and Accelerated Customer Advocacy using social media. Participation will enable participants to:

  • Engage better with their customers using the latest online techniques
  • Understand how Active Web Listening inputs into multiple organisational objectives across departments
  • Discuss how Active Web Listening will help their business achieve Accelerated
  • Customer Advocacy
  • Share best practices with their peers from different industry sectors
  • Qualify for a free social media audit.

This event is fully booked, but if you would like to attend a future DigitalMR roundtable meeting please call Tom Hogg, Commercial Director, DigitalMR on 020 7520 1510. Please note, as spaces are very limited, if the next event is oversubscribed you will automatically qualify to attend a forthcoming meeting.


Accelerated Customer Advocacy

We’ve mentioned Accelerated Customer Advocacy (ACA) in our next breakfast event. If you have a social media presence but want to promote your message further and faster, DigitalMR can advise on how to give your customer advocacy a timely boost.

Find out how to engage more effectively with your fans, amplify your message, and generate advocacy among your key influencers please contact DigitalMR to discuss how ACA will benefit your business and maximise the potential value of your followers and fans to your brand.


Best of the blogs

Where is your social media research department?
Where is the best place for your social media research department with the organisation and how should information be shared? Departmental silos can be counter-productive, because to be truly customer focussed all areas of the business need to be involved. Active Web Listening (AWL) can help diverse departments and over the next few weeks we’ll continue the theme and provide greater detail on how AWL can improve decision making for specific areas of the business

The Social Media Olympics

With just a couple of weeks to go, tension is building as the world’s media spotlight turns its glare to London and the 2012 Olympic Games. This Olympics is set to be the most tweeted, tagged, “liked” and discussed Games in history. How will social media affect the Games and what are the social media research implications for London 2012.

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