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Social Media Research Digest 7 - January 27 2012

The Social Media Research Digest: for free data and free thinking on web listening, community panels, online ethnography and all subjects in-between.


The latest DigitalMR breakfast event is being held on February 21st and will focus upon online communities and social media. The meeting will be held at the Lanesborough Hotel in London and runs from 08:15-10:00am. Participation will enable you to:

  • Engage better with your customers using the latest online techniques.
  • Experience how a community platform operates.
  • Learn how communities will help your business exceed targets with optimal research efficiency.
  • Share best practices with your peers from different industry sectors.
  • Qualify for free business insights.


By attending this event you will qualify for a free online research project, consisting of a bulletin board discussion with a written report, or a video/photo diary project among 10 of your fellow colleagues. Five delegates from a range of industry sectors will attend the meeting to discuss best practice in online research and understand how to integrate valuable insights into their strategic plans.

If you would like to attend this event please contact us or call us on 020 7520 1510. Please note, as spaces are very limited, if we are oversubscribed you will automatically qualify to attend our next event in April.


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Data Digest – Smartphones


The march of the Androids - Apple iPhone pushed into 4th place as Android models dominate online discussion. Samsung, along with other Android models HTC and Motorola are the top three most mentioned smartphone brands accounting for over two thirds (68%) of all measured customer comments. Samsung models attract the highest share all positive mentions with 30%.

Find out more: for detailed brand-specific data on Smartphones in the US markets.


Data Digest – Tablet PCs


Apple IPad Accounts For Nearly Half Of Negative Customer Comments Online. Customer comments are mainly positive, accounting for 68% of all comments measured. Apple achieves a third of positive comments with 33%, but also records a 46% share of negative ones. Read more...
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