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Social Media Research Digest 9 - May 10 2012

The Social Media Research Digest: for free data and free thinking on web listening, community panels, online ethnography and all subjects in-between.


Breakfast roundtable events

DigitalMR runs a series of breakfast events on the issue of social media and online communities. The meetings are held at the Lanesborough Hotel in London and usually run from 08:15-10:00am. Attendees find it particularly interesting to share views with peers from other (non-competing) industries and find out what people in other sectors are doing. It’s social media – so we’re all learning! Our next event is scheduled for May 16th.

Participation enables attendees to:

  • Engage better with customers using the latest online techniques.
  • Experience how a community platform operates.
  • Learn how communities will help business exceed targets with optimal research efficiency.
  • Share best practices with peers from different industry sectors.
  • Qualify for free business insights.

If you would like to attend this event please contact us or call us on 020 7520 1510. Please note, as spaces are very limited, if we are oversubscribed you will automatically qualify to attend our next event.


Best of the blogs

Postcards from Silicon Valley – Parts One and Two

Silicon valleyMichalis recently had the good fortune to visit Silicon Valley where he met with the social media giants Google, Facebook, Linked-In and Twitter to gain a greater understanding of what made them successful and get a glimpse of what the future looks like. Find out why it’s sometimes good to fail, and how to get more from social media marketing if you Connect, Engage, Influence and Integrate.

Postcards from Silicon Valley Part One -

Postcards from Silicon Valley Part Two - Read more... 

What are benefits of turning your intranet into a private social network?

IntranetWhile websites have become more interactive and social media savvy, the old company intranet now feels rather old-school. If you are looking for more efficient internal communications then developing a Facebook style social network in-house, has many benefits. It’s a great research tool for staff surveys and internal co-creation too. Read more... 

Google’s foray into market research

GoogleGoogle is now officially a player in the MR world. Google Consumer Surveys, a new service that businesses can use to survey online audiences and publishers can host. Will the offer of “custom market research made easy” prove to be a classic case of disintermediation, marking the removal of the middle-man in the market research process? Read more...


Data Digest

Smartphones – December 2011-January 2012

Apple iPhone stays in 4th Place behind Android Smartphones. Samsung remains the most discussed smartphone brand on the internet, accounting for 35 per cent of total customer smartphone comments. Read more...

US Banks – January 2012

The top three mentioned US banks on the internet in January 2012 are American Express (Amex), Citibank and Bank of America. Amex achieves the highest share of positive comments with 35%. Read more...

UK Banks – January 2012

The Halifax is the most talked about UK bank online in January, with a 20% share of comments. The top three mentioned UK banks on the internet are The Halifax, HSBC, and Royal Bank of Scotland (RBS). Clydesdale Bank attains the highest Net Sentiment Score with 66%. Read more...

The first ever annual Social Media Report for UK Banks

For the first time, in one comprehensive report, an analysis of all major UK high street banks according to customer comments made online. DigitalMR analysed over 200,000 customer comments across January to December 2011. The full report covers:

  • Share of voice for all banks.
  • Monthly trend for top 10 banks.
  • Top 10 Topics by number of mentions.
  • The disruptive forces that social network users will have on banks.
  • Individual focus of the top 10 banks.
  • Social Media presence.
  • Recommendations on strategy for the use of Social Media Research.

For more information on the full report, contents and further data click here.


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