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Social Media Research Digest 4 - January 04 2011

Online Think Tanks a case study

In November, DigitalMR conducted a series of online focus groups for FlexPaths, a global leader in flexible working solutions and LinkedIn, the next-generation business networking and recruitment-solutions provider.

In conjunction with LinkedIn, Flexpaths wanted to explore what is holding companies back from embracing flexible work practices and to identify how they could overcome those obstacles with software.

A series of online “think tank” discussions took place among a large number of CEOs, senior HR professionals, and Workspace decision makers. Participation was real-time, and the discussion centred on the practical realities of managing workers in the “new normal” of a global agile work culture.

The findings showed that the companies of all shapes and sizes, across many industries, want to make their workforces more flexible, but that there are a wide variety of (mostly cultural) obstacles to overcome first.

The online focus group approach was ideal for reaching senior decision makers across the US, UK and a few from other countries. These virtual peer group knowledge exchanges served as a powerful mechanism for participants to collaborate on the subject of flexible work. The feedback from the experience was overwhelmingly positive.

The participants felt they gained knowledge and insight from sharing ideas and perspectives with peers across industries and geographies, a clear demonstration of the value of this sort of virtual collaboration.

The majority of participants expected to see dramatic increases in flexible work over the next five years, driven largely by the need to attract and retain superior talent. Organisations recognised that they need to overcome current scepticism, and to develop specific management skills and infrastructure to more effectively leverage flexible working practices.

The nature of the online groups allowed several participants to share compelling stories and data to support the progress of their efforts toward a fully flexible working culture, which were inspiring to the others. Many (particularly CEOs) who joined the conversation with significant scepticism came away with modified views and remarked on intentions to put some of what they learned to work.

FlexPaths and LinkedIn were delighted with how the project progressed. They are now looking forward to extending the series in future, to enable the participants to continue their conversations and to provide others with the same opportunity.

Syndicated Banking Survey

banking surveyDigitalMR is proud to launch the first syndicated banking report based on web listening. You can find out how customers have rated the big banking brands across the last 4 months, in a free sample of latest findings.

Using our proprietary Net Sentiment Score (NSS) we measure the performance of banks based on the views of their customers, and  can apply it to a range of services, such as Employees, Customer Care, Credit cards, Fees and Charges, Loans, Mortgages and Online Banking.

Latest findings show Barclays and Halifax achieved the highest ratings for overall service with a NSS of 38% for the last 4 months to October. But which bank is rated highest for Customer Care? Find out more in our report!

Syndicated banking reports provide a full range customer feedback and analysis at a fraction of the price of a bespoke report – with findings reported at the frequency of choice. And as a launching member of the syndicate you can also get a say in the report set-up and its content. Find out more about our syndicated reports.

If you would be interested in setting up a syndicated study in another sector please contact Michalis Michael (

The DigitalMR Blog

digital-mr blogOur latest blog posts highlight recent developments in web-based research methods. We explore the issue of “peak panel” – is the number of respondents completing surveys for online panels set to decline? If so what are the implications: should we move from access panels to online communities in order to improve response rates?

Ever thought of running online focus groups? Aside from saving time and money what are the other benefits of using this methodology? Find out more on both these issues.

On the Platform

DigitalMR’s Managing Director, Michalis Michael will be speaking at the Prepaid Cards Summit Middle East 2011, on the 22-23 March, Dubai.

In 2010, over 150 delegates from 20 countries attended the first Middle East Prepaid Summit.  The 2011 Middle East Summit, March 22 and 23 will once again bring together Middle East and International case studies with exclusive research on the markets and on their possible development.

Confirmed speakers belong to many leading banks; Visa and Network International will be the main sponsors.

Find more information.

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