Social Media Research Digest 3 - November 22 2010
FREE Web Listening Reports
To find out what what social media monitoring data looks like and the level of analysis that can be achieved, download our free reports on Banking, Smartphones, Gaming and Apparel Retailers. If you work in these sectors, how does your brand perform?
These free reports demonstrate the data drill-down of DigitalMR’s Web Listening tool. They provide detailed analysis: from popularity of product features, to feature sentiment at brand level.
This type of analysis can help you make better business decisions in your market sector. We offer a range of options to meet the level of reporting and customisation you require.
Focus on Banking
DigitalMR spoke at two financial services conferences this month (see below).
We provided analysis of web conversations about banks in the USA and UK. While the USA accounted for 74% of all posts measured, they were also much more negative about their banks. We get an interesting overview when looking at Net Sentiment Score. The Net Sentiment Score for banks in the US was negative (-8%) whereas in the UK it was much more positive (26%) albeit not great.
Looking at specific banks, American Express had the highest Net Sentiment Score (46%). Who was next highest out of Barclays, HSBC or Lloyds? Click here to find out.
If you would like to know more about our syndicated or custom reports for the Banking sector please contact firstname.lastname@example.org.
On the Platform
DigitalMR’s Managing Director, Michalis Michael spoke at the MRS Financial Service Research Conference on the 14th October to explain how banks can analyse customer mood by using social media monitoring. If you would like to see how real data from web listening can be applied to drive better decisions please contact email@example.com for a copy of the paper.
Michalis also spoke at the GCC Cards Summit, Bahrain on 1-3rd November, which was attended by around 100 participants including: Central Bank of Bahrain, Amex, HSBC, CITI, Credit Reference Bureau among others.
DigitalMR’s presentation from the Banking Listening syndicated report on USA and UK banks, with examples from the Gulf generated a lot of interest and discussion. Everyone however agreed that there is no turning back from digital. We all need to embrace big data and we need to start actively managing our reputation online. Ignoring negative comments on the web about our brands is like putting our heads in the sand. The views of a vocal minority may, or may not, represent your customer base – but what matters is who reads them and how they react to those views in the physical world!
The DigitalMR Blog
Our latest blog posts explore some of the recent coverage about privacy and Social Media. From data leaks to accessing private communities – we would like to know your thoughts on how these issues affect our industry. Join the discussion.
In the press
Our latest article in Marketing Week explains why it helps to have a market research agency which specialises in web-based research if you want to optimise insights generated from the wide range of new tools now available. To read more.
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