Tracking Consumer Behaviour Change Amid Covid-19
Buying behaviour is rapidly changing in response to the covid-19 outbreak. Consumers around the world are facing new challenges every day, which creates new needs and expectations (both short term and long term) from the brands whose products and services they use.
It is important that every brand and organisation is able to track consumer behaviour changes during and after the lockdown, to understand shifting brand or category perceptions, discover new pain points, and identify emerging business growth opportunities, enabling them to hit the ground running once life is back to normal.
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